How to change your Highlight covers on Instagram If you skip this step, people may never click on your Highlights in the first place. But, that means you’re missing out on a great opportunity to attract more clicks by adding aesthetic Instagram Highlight covers that draw the eye. If you don’t set a custom Highlight cover, Instagram will automatically pull a thumbnail from the Stories you posted. Users can see at a glance if this account posts Stories that catch their interest. When you separate Instagram Highlights by category, you make it easy for followers and new visitors alike to explore the content that interests them most.įor new visitors, Story Highlights make it easy for them to see if you’re posting content that’s applicable to them…which leads them to follow you.įor example, National Geographic uses Instagram Highlight covers to sort the types of Stories they upload. Why are Instagram Story Highlights important? With such a prominent placement on the Instagram account page, you can see why you’d want Highlights to have an aesthetic that matches your brand and vibe. Instagram Highlights stick around until you delete them, so they’re a great way to make your Story content work for you long after you post it.įind the Highlights for an Instagram account from the account’s main page, displayed as circles under the buttons to follow and message the account. But, you can keep them around by adding them to your Instagram Highlights - the bubbles that appear underneath your Instagram bio. Normally, Instagram Stories disappear 24 hours after you post them. Instagram Highlights are collections of your favorite Stories, sorted by category.
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